Bringing the Flavours of Mint Fig to the Digital World

Bringing the Flavours of Mint Fig to the Digital World

In the heart of Musselburgh, East Lothian, Mhairri, the culinary Queen behind Mint Fig, a charming deli and catering firm, envisioned a new chapter for her business. She approached me to transform her vision into reality through a captivating website.

Why Does a Catering and Deli Shop Even Need a Website?

In today's digital age, having an online presence is crucial for businesses of all kinds, including catering and deli shops like Mint Fig. A website serves as a virtual storefront, allowing customers to explore your offerings, place orders, and learn more about your business from the comfort of their homes. For Mint Fig, a website opens doors to a broader audience beyond Musselburgh, attracting food enthusiasts from near and far.  This is especially important for the all important and competitive event food market (weddings, private parties, corporate events etc)

Benefits of a Website for Mint Fig:

Expanded Reach: With an online platform, Mint Fig can reach a wider audience beyond its physical location, tapping into new markets and attracting customers who may not have discovered them otherwise.

Enhanced Customer Experience: A well-designed website provides convenience for customers, allowing them to browse menus, place orders, and learn about catering services at their own pace, anytime, anywhere.

Increased Sales Opportunities: By selling products online, Mint Fig can capitalize on additional revenue streams, whether it's through packaged delicacies, specialty items, or catering orders for events and gatherings.

Importance of Good Design:

Good design goes beyond aesthetics; it's about creating an immersive experience that resonates with visitors and reinforces the brand identity. For Mint Fig, we opted for a bold, bright, and mouth-watering design that reflects the vibrancy of Mhairri's culinary creations. The website features stunning imagery that showcases Mint Fig's delectable offerings, coupled with clear messaging and easy-to-access information, such as sample menus, ensuring an informative yet visually captivating browsing experience.


The Transformation:

Together, Mhairri and I embarked on a journey to bring Mint Fig's flavors to the digital world. Leveraging Shopify's robust platform, we integrated the website with Mint Fig's shop point-of-sale system, streamlining operations and enhancing efficiency. From savory delicacies to sweet treats, every aspect of Mint Fig's business is now showcased on their enticing website, inviting visitors to indulge in a tasty food adventure.

Explore Mint Fig's tantalizing offerings online here...
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.