Email marketing often gets overlooked, especially when you’re focused on social media. What you shouldn't ignore is that your database of contacts is one of the few things in the digital world you actually own and it doesn't rely on algorithms - you’re speaking directly to people who have chosen to hear from you.
Why Email Marketing Still Works
When someone joins your email list, they’re interested. That makes it a much warmer audience than social media. Even a small list can lead to:
- Repeat customers
- More enquiries
- Better relationships that last
How to Start - Keep It Simple
You don’t need anything complicated. Start with a sign-up form on your website and offer a simple reason to join
For example:
- Florists: seasonal reminders or offers
- Counsellors: helpful insights or resources
- Dog walkers: updates and availability
- Boutiques: new products and launches
What to Send
You don’t need to email every week. You can send updates, new blog posts, offers and seasonal reminders, all at a rhythm to suit you and your business.
Keep it natural, you know your clients and what works for them - friendly or professional tone, interesting or useful content. Emails that people enjoy or find useful will ensure a happy long term audience.
What Platform to Use
Tools like Klaviyo or Mailchimp are good starting points. They let you collect email addresses, organise the sending of your emails and importantly track engagement
A Quick Tip That Makes a Big Difference
Add your email sign-up somewhere visible on your homepage, footer or blog pages. Promote it and try to make it an enticing prospect.
Final Thought
You don’t need thousands of subscribers. A small, engaged list is far more valuable than a large, inactive one.