Thinking about your website can feel like staring into a digital fog. Domain names, platforms, branding, content... where do you even begin?

If you’re a service-based, creative or e-commerce business owner in the UK, this free guide is designed to help you get clear before you dive in — no tech jargon, no pressure, just the things you actually need to think about.

I’m Helen — a friendly, realistic website designer who builds beautiful Squarespace and Shopify sites for people like you. And I promise, you’re not behind or missing something — you just need a plan.

What you'll get.

  • Tick-list prompts to clarify your goals
  • A simple overview of what your website really needs
  • Tools to figure out what platform suits you (without the overwhelm)
  • Actionable checkboxes and space to gather your thoughts
  • Tips on branding, domain names, and essential tech
  • All written in plain English, with zero fluff

Whether we end up working together or not, this guide will help you feel more prepared, more confident — and a lot less “where do I even start?”

Who's it for?

  • Small business owners who want a great website but don’t have time to faff with tech
  • People feeling overwhelmed by all the digital choices like domains, platforms, content, design...
  • Those who know they need a website, but aren’t quite sure what it should include or how to start
  • Business owners who want to work with a designer eventually but want to get clear on their goals first
  • Anyone who’s Googled “Squarespace vs Shopify” at 11pm and given up in frustration

This guide is here to help you feel more in control, more informed and more prepared without trying to turn you into a web designer.